Good words are coffee in the morning. Comforting, but routine.
The right words are the perfect Italian espresso, sipped feet up on a balcony overlooking the Mediterranean. They are the breeze adding a nice saltiness to the air; the midday sun.
I write the right words.
My copy is:
- Compelling, persuasive and professional
- Benefit-led and tailored to personas and audiences
- Strategic, well structured, and optimised for SEO performance
- Underpinned by analytics and research