Chris

Lee

Content

Copywriting

Design

Dross


March 29, 2016

Out of curiosity I’m poking around work I did 4-5 years ago, and it’s cementing my opinion on just how futile it was.

Such masterpieces as “7 ways to increase your success at trade shows” and “5 ways to go green while exhibiting” will not be counted among humanity’s greatest achievements when our species is judged on its contributions to the universe.

But, all things considered, I’m OK with that.

The (lack of) quality of such pieces of writing, along with changes in how Google works, means they’ve consigned themselves relatively automatically to the waste-bin of history, and probably no one will ever find them (I struggled and I wrote them in the first place).

As a means of earning money, writing benign bullshit wasn’t particularly objectionable. Before changes to Google there was value for the clients too, so my conscience is clear.

It’s an interesting prompt, knowing that I’ll be able to look back on my achievements at any point in my life and, in the present, I’m solely responsible for ensuring these achievements aren’t dross.