A well designed website is a pleasure to browse.
Everyone becomes a member of your potential audience: no one is left behind by device, no one is frustrated trying to find the information they want.
This is because it looks as good on a top spec laptop as it does on a 2010 smart phone. It’s because deliberate design leads customers and readers where you want them to go, whether this is to your checkout, your booking form, or your proudest blog post.
A well designed site is secure, too. Full site back-ups mean you’re back up and running at the press of a button if anything goes wrong.