Retailer of seasonal products with peak season in winter.
Since my involvement in 2017 sales have trended continuously upwards with huge YOY gains.
This through a strategic combination of:
- Technical SEO audit and best practice implementation = improved rankings
- Site copy overhaul = improved rankings
- Overhaul of product hierarchy = improved conversion rate
- Overhaul of product page templates = improved conversion rate
- Overhaul of checkout process = improved conversion rate
- Server migration to a dedicated host = improved page speed
- Email automation campaigns = improved customer retention