I really like the way you write- Alastair Humphreys

You write beautifully Chris- Dave Cornthwaite

Well crafted- Magazine editor, 500k readers

Excellent- Head of Content, HubSpot Gold agency

A vast improvement- Managing Director, international tour operator

... ?

I am 

a writer


My professional background is content strategy and search engine optimisation. I write copy that is demonstrably effective at increasing engagement and conversions. It has worked wonders for a long list of clients.

My passion? I'm still figuring that out. Anything that involves getting people back in touch with nature and each other: Cycling, green living, and ways to make a difference without fundamentally restructuring your lifestyle.

Here is a selection of 

my writing


The Great Trail

An article published by one of Canada’s flagship tourist organisations

International travel agency content strategy

Just shy of 200,000 page views

Third sector newsletter

Engagement at 2x industry average

Say Yes More

An account of social media fulfilling its potential to do good in the world.

Distributed by Medium curators

Hand-picked for Sports, Travel, & Self

Jonathan Gold

A man who took the idea of contempt prior to investigation, and just “blew it the fuck up”.

Cycling Champions interview series

5k+ shares on social media



includes things like this: